To set up a successful personalized email campaign, you need to follow the right methods. To starts personalizing, you do not need to reset your entire database or set up an entirely different campaign; simple changes here and there can help you get started. Here are the essentials that you need to have to set up a personalized campaign:
Before you begin to personalize your emails, you need to collect the right data of your subscribers and customers. Any data that gives you insights about an individual can be used. The more information you collect, the more targeted your email campaigns can be. Data collection can be done in the following ways:
Once you have collected all the necessary data, you now need to group the subscribers into various segments. Group together the segments with similar purchase histories, interests, and traits to send relevant and targeted emails.
The major criteria that can be used to segment your email lists are as follows: